Hi I’m Kim Wintraecken

Industrial Design Student at Eindhoven University of Technology

3rd year bachelor


I have a passion for circular design and improving people’s quality of life.

I am driven by designing meaningful designs that have a positive impact on society. For me, designing for a circular future, and for improving quality of life are important aspects here.

I am driven by designing for a circular future with products which retain value as high as possible for as long as possible. A design should be of added value, considering the end-of-life cycle, the production and the effect on the environment. I believe designers can have big impact on creating a circular economy. During the entire design process, designers can consider circularity and make sure they create products or services that have no negative effect on the environment. When designers consider, for example, repairment in their designs, waste can be reduced.

One of my main interest is designing a product or service in such a way that it creates as little waste as possible, by making more environmentally friendly choices during my design process. Many products are only used for a short period of time. After fulfilling their purpose, they are thrown away. What about making a product modular? Opportunities arise for repairing and upgrading. I want to give a good example to other designers and create awareness and guidance for change. By means of this, adding value to society.

I want to design to improve people’s quality of life. I aim to use design to help and support users, while also creating new opportunities. I believe design has the ability to support independence and self-worth within people and can help make daily activities become more bearable for people with special needs. Design can help to live healthier and can enhance a person’s quality of life by enriching everyday experiences.

I have a passion for meaningful design that have a positive impact on society. I am eager to learn and explore new topics.


I am driven by curiosity in both my everyday life and my way of working. It leads me to endless discovery, learning and creativity. I am eager to learn new things and I am regularly seeking ways in which I can improve and develop myself in and explore my field of interest: meaningful design and its positive influence on society. By executing academic research, exploration and user research, I mean to explore new or improved solutions which make a positive impact on people, the environment and society. I have a passion for exploring emerging technologies and am highly motivated to create as much value as possible for people, the environment and society.

My creativity especially emerges when creating visuals. As a designer, I believe it is important how you present yourself and your design. Presentation is important. A poster or video can really grab somebody’s attention and explain shortly the most important information. I enjoy visualizing all sorts of things; marketing communications, research plans, concepts, products, situations, etc. It enables you to visualize what is in your head and it can provide a clear experience and story without using words. Therefore, I like designs that are aesthetically pleasing, as this encourages the user to think and interact.

I see myself as a cooperative person. Whenever I work in a team, I aim for a final result of high quality, while considering the personal developments and positive atmosphere as equally important. All while creating value for society. I enjoy working in teams and I curious to see other people’s point of views. My strength here is that I have a proactive approach at which I am good at communicating, driving the team forward, and providing good support at critical moments. I am someone who sees potential in others and I like to discover these potentials with them.

A new interest of mine is working with soft materials. Soft materials have characteristics that are almost impossible to achieve with hard classic materials. Soft materials have a large and dynamic response to a variety of different, and often small, stimuli. This creates opportunities for a wide range of smart applications and structures with shape-on-demand.


During my Internship, I developed the most in the competency area of Business and Entrepreneurship. I learned to work in a professional work environment and I used a business approach to find opportunities. During the project Thalia, I developed the most in the competency area of Technology and Realization. I developed my prototyping and coding skills here a lot as I was in charge of prototyping the LED dresses, which included coding the patterns of the LED’s and creating circuits on textile. During the project Attention the Aesthetics of Prosthetics, I developed the most in the competency area of User and Society. I put a lot of effort into gathering participants and I learned to prepare, create, and analyze clear, succinct and interesting questionnaires. During the project Thalia and during the courses Making Sense of Sensors and Rational Agents I developed

 the most in the competency area of Math Data and Computing. During the project Thalia, I learned to work with a voice recognition software. During the course Making Sense of Sensors, I developed my skills of gathering, cleaning, analyzing, and visualizing data. During the course Rational Agents I was able to model a rational agent by applying A*-search algorithm. During my internship, and the project Wake Up Note, I developed the most in the competency area of Creativity and Aesthetics. During my internship, I worked a lot on the branding of the company, which improved my visualization skills. During this project, I got a better understanding of this expertise area and I learned about different feedback types and how these can be implemented in a design to create a richer interaction.

Below you can find the projects I worked on and the courses I followed. You can click on each project or course to get more information about the project and my development. 

year 3

Internship at Ideaology B.V.

Creativity and Aesthetics, Technology and Realization, Business and Entrepreneurship, Communicating, Collaborating, Planning and Organizing, Reflecting, Dealing With Scientific Information


Design Innovation Methods

Business and Entrepreneurship


Circular Design Class

Business and Entrepreneurship

year 2


Creativity and Aesthetics, Technology and Realization, User and Society, Math Data and Computing, Collaborating, Communicating, Planning

Attention to the Aesthetics of Prosthetics

Creativity and Aesthetics, Technology and Realization, User and Society, Math Data and Computing, Design Research Project, Communicating, Planning and Organizing

Wake Up Note

Creativity and Aesthetics, Technology and Realization

Effectiveness of digital contact-tracing applications on COVID-19 pandemic

Dealing With Scientific Information

Sense Vest

Creativity and Aesthetics, Technology and Realization, Collaborating

The power of asking why?

User and Society, Math Data and Computing, Design Research Project



Creativity and Aesthetics


Rational Agents

Math Data and Computing


Making Sense of Sensors

Technology and Realization, Math Data and Computing


Calculus Tutor

Communicating, Planning and Organizing

year 1

Kopje Sociaal

Creativity and Aesthetics, Technology and Realization, User and Society


Technology and Realization

Slamp Dump

Creativity and Aesthetics


Creative Programming

Technology and Realization


User Centered Design

User and Society


Light & Experience

User and Society


Data Analytics for Engineers

Math Data and Computing


Final Bachelor Project

Creativity and Aesthetics, User and Society, Math Data and Computing, Business and Entrepreneurship, Design Research Project, Communicating

The project

The aim of the project was to perform research into the perception that shared cars are filthy. I specifically looked into how a car seat cover that ensures a bacteria-free surface could change this perception. I created a car seat cover which communicates its anti-bacterial state through a color changing patch. This concept positively changed the perception by creating the feeling of attachment and trust, which also stimulated users to treat the car interior more carefully.  


During my FBP I focused mainly on my development in the competency areas of: User and Society, and Math Data and Computing. My FBP was a Design Research Project. I was able to select appropriate methodologies to research the research challenge: the perception that shared cars are filthy.  

By having Ideaology as my client, I was able to learn a lot from their expertise in user research. I realized that engagement with the users is what I enjoy most. I learned to use different user research methods: semi-structured interviews with experts in the mobility sector, screener questionnaires, user interviews, and usability testing. I included knowledge from previous user research courses, from previous projects in which I conducted user research, and knowledge from my client to set up, prepare and conduct the user research. I became more confident about performing user research and I came to value it. Watching users use your concept and learning from my mistakes is a crucial part of a design process. I learned that user research gives new insights that otherwise would not have been discovered, and that it allows to validate ideas.

I included knowledge from previous data analysis courses, from projects in which I conducted data visualization and data analysis, and knowledge from my client to visualize data for the comparison of cleaning solutions, and to analyze the data gathered from the user research. To compare solutions for cleaning a car seat, a spider web diagram was made to visualize the multivariate data. Thematic analysis was used to analyze the qualitative data gathered from the user research. I was able to identify, analyze and interpret patterns of meaning within the qualitative data. I learned a new tool for data visualization and I learned that thematic analysis is a valuable technique to analyze qualitative data, as it allows to discover patterns of meaning that come up repeatedly

Professional skills

Especially my internship at Ideaology and my FBP contributed to the improvements of my communication skills. The new sustainable energy technology EffiTex was part of my internship and FBP. I used scientific information from different sources to get a better understanding of this technology. During my internship, I extensively communicated and collaborated with a textile expert and my team members at Ideaology. During my FBP I extensively communicated with experts in the mobility sector, with users and with my client. Weekly meetings took place with Ideaology to show the project’s progress. I usually used visuals as a means of communication. For example, sketches and PowerPoint presentations. During my FBP I also communicated with the users through prototypes. In addition, at Ideaology I participated in a tender process about innovation in retail, in which communicating the concept was of big importance. I contributed to the visualizations surrounding the submission. As I worked at a company (for both my internship and my FBP), reporting and working in an organized manner was of high importance. This highly contributed to my reporting and organizing skills and it became natural to me. My internship and FBP at Ideaology also allowed me to ask feedback on my process and learn from experts in the field.

Vision & identity

I feel like past year contributed the most to my developments in my vision and identity. During my internship, I got the chance to learn and experience aspects you typically find in positions/field such as strategic design and proposition design. I gained much experience here with business aspects of design here, and together with my FBP I gained much experience with textiles, circularity, and creating visuals. I came to value working with soft materials and creating visuals. Creating circular designs has become of high importance to me.

Especially during my FBP, I noticed that I enjoyed and came to value the engagement with the user. I felt more energetic after I physically talked to the users and I was eager to further iterate on the concept based on the new insights I gathered from talking to them. The user research allowed me to create a concept that can have a positive impact on society.


Aesthetics and Interaction, Technology and Realization, User and Society, Math Data and Computing, Business and Entrepreneurship, Design Research Project

You clearly process the input of the team in your work. It indicates that you are listening to your colleagues.

Textile Expert Luana Chang – from Peer Review December 2020

Kim is a natural with regard to reporting and documenting. She works hard to document everything she does in a neat and structures manner, and succeeds in doing this. I would like to mention that her work and attitude regarding reporting has functioned repeatedly as an example and driver for other interns. To conclude with I want to mention the fact that Kim knows how to reference and is thorough in substantiating her work. This makes her work much more valuable.

Director Ideaology Jolet van Erum – from Evaluation Form Internship December 2020

Kim works in a structured and organized manner. She kept a binder in which she collected research, notes and other relevant material. Also digitally, she is very organized and collects her work in the shared OneDrive in a structural manner. In addition she kept the team sharp with regard to Social Media and marketing activities. Kim has shown skill in organizing and planning.

Director Ideaology Jolet van Erum – from Evaluation Form Internship December 2020

Kim is able to reflect and evaluate her work. She is eager for input from teammates and her manager and is regularly seeking ways in which she can improve and develop.

Director Ideaology Jolet van Erum – from Evaluation Form Internship December 2020


By working at Ideaology, I noticed that I enjoy working in the field of industrial design and that I thus want to follow the ID master. Furthermore, I want to make a difference in the world using creative, technical solutions. The ID master fits this vision, as it will teach me to achieve real change and look beyond the traditional boundaries of form and function.

To finish my bachelor of Industrial Design, I still have to follow one elective, as I had to drop my elective this semester. I do not want to sit still during this extra half year and I want to specify where my interests lie as I am doubting which track to follow during the ID master. Therefore, my plan for next year is the following:

To obtain my degree for Industrial Design I need follow one elective. I will follow Design management (DZB110) in the first quartile. During my internship I learned that the ultimate user-fit does not necessarily guarantees a successful introduction of your concept into the market. I want to develop my skills more in guaranteeing this product-market fit. This elective is a good 

opportunity to learn more about design management, including the activity of tuning innovative concepts to fit all relevant stakeholders. It will allow me to gain experience in planning, processing and coordinating design activities to become an integrated activity within the process of a company or client.

Taking the extra half year allows me to follow another elective. I will follow Sensors for physiology (DBB170) in the second quartile. I am interested in improving people’s quality of life, including the health sector. Therefore I am going to follow this elective, as its purpose is understanding sensors for human physiology. 

Past semester I noticed that I really enjoyed performing user research. Therefore, next to the electives I will work at Ideaology B.V. 3 days per week. I will be joining a project in which my role is to perform user research. This allows me to develop my skills here professionally.

Click here to view the project I will be working on.

Next to this, I will follow a sewing class, as I noticed that I am interested in working with soft materials. I am going to follow an in-depth sewing class in which I will develop myself further in the field of measuring, using patterns and special sewing techniques.

This extra half year allows me to gain extra work experience before starting my ID master, so I can get a better idea of what is possible and where my interests lie. It allows me to make a well-thought-out choice that I fully support so that I can start my Industrial Design master fully motivated in February 2022.

contact me at: k.j.j.wintraecken@student.tue.nl


Kim Wintraecken